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Live from the DNC, it could be one of your favorite online influencers Boston 25 News [Video]

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Influencer Marketing

CHICAGO — (AP) — Across this week’s Democratic National Convention in Chicago, more than 200 online influencers, streamers and other social media personalities have been capturing and livestreaming their impressions of what’s going on.

There’s the 12-year-old nicknamed “Knowa,” who’s posted with a swath of prominent Democrats and went head-to-head with Republican personalities like MyPillow founder Mike Lindell inside the convention hall.

A veteran from rural North Carolina with more than 5 million TikTok followers proclaimed himself a “Hillbilly for Harris.” Other influencers and social media personalities are sharing everything from the food available at trucks outside the United Center to attendees’ thoughts on more serious issues, such the war in Gaza.

The creators were invited to the DNC by convention organizers, a new but significant part of a digital strategy that aims to leverage the sizable followings of creators across platforms like TikTok, Instagram, Discord and Twitch, according to officials with Democratic presidential nominee Kamala Harris’campaign. They hope it will …

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