Little Village residents boycott new Starbucks, citing threat to neighborhood identity [Video]

CHICAGO – A Starbucks coffee shop in the heart of Little Village is too much to stomach for some neighbors.

Community activists launched a boycott against the store. They said it threatens the Mexican identity of the neighborhood.

The new Starbucks opened a few days ago in the Discount Mall area on 26th Street, part of ongoing development happening in the mall.

Community activists said they were concerned about gentrification, calling on Little Village residents to boycott the store because it hurts the identity of the neighborhood. Their campaign is called “Not One Drop.”

They want Starbucks to hire locally at $20 to $25 an hour, and become a store that directs profits to the community. Until they do, some neighbors said they will not support this business.

“We have seen that money buys power here, and we have people power, which is more stronger than money. The community doesn’t need these …