Audio advertising boosts attention more than other formats. But how can advertisers turn up the relevancy dial?
From product recommendations to location-based push notifications, we live in a world of personalization – and now experts say it’s personalized audio advertising that is the future of brand engagement.
The numbers are certainly stacking up. The fast-growing digital audio advertising marketplace in the UK is worth £176m and is set to grow by 4.01% year-on-year. And recent studies have shown that advertising in podcasts, on radio and via music streaming platforms boosts attention more than other advertising. On average, 41% of audio ads generate correct brand recall compared to 38% of other formats, according to Dentsu.
Why are consumers tuning into audio ads more than ever before? And how can marketers get inside their ears?
Unpacking the audio boombox
The volume of the audio advertising market has been turned up high by advertisers’ rising interest in privacy-safe channels, soaring …