Listen up: why advertisers need to switch on to personalized audio ads [Video]

Audio advertising boosts attention more than other formats. But how can advertisers turn up the relevancy dial?

From product recommendations to location-based push notifications, we live in a world of personalization – and now experts say it’s personalized audio advertising that is the future of brand engagement.  

The numbers are certainly stacking up. The fast-growing digital audio advertising marketplace in the UK is worth £176m and is set to grow by 4.01% year-on-year. And recent studies have shown that advertising in podcasts, on radio and via music streaming platforms boosts attention more than other advertising. On average, 41% of audio ads generate correct brand recall compared to 38% of other formats, according to Dentsu.  

Why are consumers tuning into audio ads more than ever before? And how can marketers get inside their ears?  