Liquid Death has long been known for its zany marketing tactics and unique partnerships. I mean, come on, it’s a water company called “Liquid Death,” what do you expect? And on Friday, the company announced that it’s right back at it with its new collaboration with Dr. Squatch, an equally out there (in the best way possible) soap company, for a brand-new product.
The companies shared in an announcement provided to Food & Wine that they are teaming up to launch a limited-edition Dirt Murderer — the first soap made “for hard-working psychos crafted with actual Liquid Death Mountain Water in each bricc.” It added, “The Liquid Death-infused natural soap is made to clean the dirtiest bodies and leave them smelling as fresh as a mountain lake.”
As for actual specifics, a spokesperson noted that The Dirt Murderer is formulated with Liquid Death Mountain Water, Dead Sea Salt, and coconut oil, …