Lionel Messi making Super Bowl ad debut for Michelob Ultra [Video]

MIAMI — Lionel Messi has won futbol’s biggest prize. He’ll now be part of football’s biggest day.

The Inter Miami star, World Cup champion and global soccer icon will headline a Super Bowl ad for Michelob Ultra, the brand announced Thursday. A teaser to what will be a 60-second spot shows Messi ordering a beer as he walks up to a bar, and his reaction when the tap stops pouring.

It’ll be Messi’s first Super Bowl commercial and adds to his massive advertising reach in the U.S. and globally. The game is on Feb. 11 in Las Vegas.

His partnership with Michelob Ultra’s parent company, Anheuser-Busch, began in 2020. The Super Bowl spot is part of the beer’s sizable investment in soccer. The ad follows the brand being revealed as the global beer sponsor of this summer’s Copa America.

It’s also …