LinkedIn launches social-first campaign to equip the next generation of workers with professional knowledge and skills Marketing Communication News [Video]

LinkedIn launches an episode of its latest social-first campaign, “Know-How That Sticks”, in partnership with integrated agency VCCP London.

The three social-first films aim to target Gen Z and bring awareness to the platform’s newly implemented immersive video ’ feature. This feature offers short-form, authentic content focused on delivering valuable tips, insights, and industry news, helping professionals advance their careers, grow their businesses, and stay informed.

Immersive video allows users to browse content, watch videos in full-screen and swipe vertically to watch more. The roll-out of this new feature responds to the fact that since video content became available on LinkedIn in 2017, it has become the fastest-growing format – with a 34% increase in video uploads and offering 40% more engagement than with written posts.

According to recent LinkedIn research, young professionals are struggling to navigate their careers^1,and 18-to-25-year-olds are the least confident out of all generations in their …