How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
5 Steps to Creating Successful Ads

LIC’s entry into health insurance to significantly boost its market share [Video]

Categories
Global Marketing Strategies

The Life Insurance Corporation of India (LIC) is expected to enter the health insurance industry in 2025 by acquiring a stake in a standalone health insurance entity, that could significantly boost the market share of country’s largest insurer, according to a report on Friday.

According to GlobalData, India’s health insurance industry is expected to grow at a compound annual growth rate (CAGR) of 12.5 per cent from 1.3 lakh crore in 2024 to Rs 2.1 lakh crore in 2028, in terms of gross written premiums (GWP).

By capitalising on its existing customer base, the company’s expansion into the health insurance domain could significantly boost its market share in the insurance sector in the country, said GlobalData, a leading data and analytics company.

By acquiring a stake in a private, independent health insurance firm, LIC seeks to establish a strong foothold in the nation’s burgeoning health insurance industry, said Manogna Vangari, insurance analyst at GlobalData.

This strategy is consistent …

5 Ways to Make Push Marketing Work for You
5 Ways to Make Push Marketing Work for You
12 Steps to Create Videos