Search engine optimisation (SEO) and paid advertising (such as Google Ads) are both critical components of a successful marketing strategy within the current digital climate. While SEO is essential for driving organic traffic, Google Ads allows businesses to quickly gain visibility in search results. However, what many businesses overlook is how the data collected from Google Ads campaigns can be harnessed to inform and enhance SEO efforts.
One of the key advantages of launching a Google Ads campaign is the extensive keyword data it offers. Google Ads enables you to experiment with different keywords to determine which ones generate the most clicks and conversions. You can utilise this information to enhance your SEO strategies.
Actionable Insight:Analyse your Google Ads performance reports to pinpoint the keywords that yield the highest conversion rates. Long-tail keywords (phrases consisting of three or more words) make up 70% of all search queries. Make sure to integrate these high-converting keywords into your website’s meta titles, descriptions, …