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Lethbridge charities begin final Christmas Hope push [Video]

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Marketing Technology

LETHBRIDGE, ALTA. –

With Christmas a week and a half away, the final push for donations for Lethbridge’s Christmas Hope Campaign has begun.

The annual holiday campaign is aiming to help a record 10,500 people this year.

“We are down to the last few hundred kids left to gift bundle for,” said Dryden Roesch, marketing manager at Lethbridge Family Services, one of six organizations a part of the campaign.

The annual holiday campaign includes the Lethbridge Food Bank, Interfaith Food Bank, Lethbridge Family Services’ Angel Tree campaign, Salvation Army, MyCityCare’s Shop of Wonders and Volunteer Lethbridge.

“With the first week of distribution finishing up today, we are over half of those projected numbers and we still have another six days of distribution, so we expect to meet those totals,” said Danielle McIntyre, executive director of the Interfaith Food Bank.

But this year’s campaign has come with challenges. Currently, Angel Tree is $20,000 short of its fundraising goal.

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