PARIS, FRANCE — Leo Burnett Thailand has won Gold in the Film Lions category for a series of micro-films called What The Fast! created for Krungsri First Choice.
At the Cannes Lions International Festival of Advertising last June 21, the agency took to the stage to celebrate its Gold-winning campaign, which consists of three 15-second films about life scenarios that are typically difficult, drawn-out, and complex — like making up with a loved one, asking a father for permission to travel with a partner, and confronting a boss.
When juxtaposed with the swift and straightforward service of Krungsri First Choice, these scenarios are resolved swiftly — in seconds — highlighting the brand’s core message of simplicity and speed while resonating with people’s desire for a hassle-free life.
“I really want to thank our client, First Choice, because no matter how great an idea is, it won’t happen without their support. The biggest credit goes to our client for …