Leo Burnett Mumbai, TBWA Hakuhodo Tokyo, GForce, and Almaty bring home Gold Lions for Asia adobo Magazine [Video]

CANNES, FRANCE — Agencies from India, Tokyo, and Kazakhstan have won one Gold Lion each in the third awards night of the Cannes Lions International Festival of Creativity, where winners of the Creative B2B, Creative Data, Direct, Media, PR, and Social & Influencer Lions were announced.

Agency: Leo Burnett MumbaiClient: Gatorade

Leo Burnett Mumbai won a Gold Lion in the Creative Data Lions for its path-breaking tech innovation that it developed in partnership with Google Maps. The work analyzed 20 years’ worth of historical traffic data in the country, as well as real-time insights, so that they can predict when roads will go empty – becoming open spaces to drop the turf and play for everyone.

Agency: TBWA Hakuhodo TokyoClient: McDonald’s

TBWA Hakuhodo Tokyo brought home Japan’s first Gold Lion from this year’s Cannes Lions for its work “No Smiles” for McDonald’s. The campaign, which won in the Social & Influencer Lions, successfully addressed McDonald’s Japan’s challenge to engage the Gen …