5 Steps to Building an Audience with #Hashtags
5 Steps to Building an Audience with #Hashtags
5 Steps to Creating Successful Ads

Learning from the AI leaders [Video]

Categories
Global Marketing Strategies

Credit: IDG

AI adoption is still nascent. Newly released research from SAS’s Data and AI Pulse Survey 2024 Asia Pacific finds that only 18% of organisations can be categorised as AI leaders, where the organisation has an AI strategy and long-term investment plans in place. 

Research from IDC predicts that we will move from the experimentation phase, “the GenAI  scramble” that we saw in 2023 and 2024, and mature into the adoption phase in 2025/26 before moving into AI-fuelled businesses in 2027 and beyond.   

So what are the leaders doing differently? The SAS research project explores this in detail. From the outset, the leaders have a strategic goal and  a clarity of purpose, focusing their investment efforts on driving new revenue growth, increasing operational efficiency, and increasing profits. Followers tend to have too many projects as well as unclear goals and expectations. 

The expectations for AI are high, with 40% of the …

How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
12 Steps to Create Videos