Leading Sports Marketing Executive Eric Liebler Joins GSE Worldwide to Launch Brand Consulting, Talent Procurement and Experiential Marketing Practice | PR Newswire [Video]

Liebler to establish new division within GSE

, /PRNewswire/ — GSE Worldwide today announced that leading sports marketing executive Eric Liebler is joining the world-renowned sports and entertainment marketing and management company to launch an industry leading brand consulting, talent procurement and experiential marketing practice area, as president of that group. Liebler will continue to collaborate with many of his longtime client partners in his new role at GSE Worldwide. As head of the new group, Liebler will focus on developing and activating strategic relationships between brands and sports and entertainment talent via experiential marketing.

Previously, Liebler served as president of G3 | ProCamps where he transformed an athlete youth camp-centric business model into a through-the-line experiential marketing agency. In this role, Liebler was embedded at the intersection of brands, talent, and experiential marketing activation to effectively engage a brand’s key internal and external stakeholders and deliver measurable business-building results.

Liebler brings to GSE his vast wealth of more …