PONTE VEDRA BEACH, Fla. – Logistics technology leaders who recently gathered at the Transportation Intermediaries Association’s Technovations event highlighted challenges of balancing technology investment with budget constraints in the current freight market.
A common theme: Be strategic and selective with technology implementations, while maximizing the value of existing tools and vendor relationships.
Several speakers, representing companies including FreightVana, SiLo, C.H. Robinson (NASDAQ:CHRW), Sunset Transportation and Kingsgate Logistics, emphasized the importance of understanding how current technologies are being used within their organizations.
According to the panel of experts, this process should involve auditing usage data, soliciting feedback from front-line employees, and identifying opportunities to improve adoption and efficiency.
“We did guided exercises [with employees]. One of those exercises was asking, ‘What new technology this year at Sunset has been implemented effectively?’…,” said John Sutton, director of corporate support at Sunset Transportation. “We knew that that answer was going to probably …