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Integrated Marketing

LCL: Meeting & Exceeding Customer Expectations with Integrated Data & Analytics [Video]

LCL: Meeting & Exceeding Customer Expectations with Integrated Data & Analytics

Consolidating more than 50 data marts into an integrated data warehouse, LCL uses Teradata Data Labs to test new applications in marketing, finance and risk for its users. Data governance is key for a consistent and proper handling of LCL’s data.

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