How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
5 Steps to Creating Successful Ads

Lauren Mayberry Shares New Song “Something in the Air”: Stream [Video]

Categories
Public Relations

CHVRCHES vocalist Lauren Mayberry is back with “Something in the Air,” her latest solo single that will appear on her forthcoming debut album Vicious Creature.

With a towering chorus and a bustling drum beat, “Something in the Air” is a cathartic, satisfying turn from Mayberry. A press release notes that in addition to ’90s icons Tori Amos, PJ Harvey, and Kathleen Hanna, Mayberry was also inspired by ’90s girl groups like All Saints and Sugababes for her solo album — “Something in the Air,” with its Britpop-adjecent arrangement, definitely feels aligned with the kind of open-hearted majesty that those girl groups boasted.

Meanwhile, Mayberry describes her frustration with conspiracy theories, rigid belief systems, and having a lack of control over the existential knowledge we crave. “You come up with your stories/ Conspiracy theories of why we’re all here/ Oh, I just want to be someone/ Someone who’s happy/ But why do you even …

3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
12 Steps to Create Videos