L’Attitude Conference returns to San Diego [Video]

SAN DIEGO — The annual L’ATTITUDE conference is returning to San Diego this week.

More than 6,000 people are expected to attend the four-day event, which kicks off at the Manchester Grand Hyatt on Thursday.

The conference is the largest of its kind in the United States, which focuses on the new mainstream economy driven by the Latino community. 

Since its inception in 2018, the L’Attitude conference has featured big names like former President Barack Obama, and superstars Gloria Estefan and Jennifer Lopez.

“I simply describe L’ATTITUDE as a 21st-century event, business event focused on what I call the new mainstream economy in 21st-century America,” said Sol Trujillo, one of L’ATTITUDE’s co-founders.

The four-day conference draws Latinos from a variety of industries, giving them a chance …