PepsiCo is diversifying the Latin American market by launching Gatorlit, a new rehydration product to help with hangovers, heat exhaustion, dehydration, and other discomforts. For the launch, PepsiCo partnered with Springtime to help draw attention to these unique issues and provide solutions to consumers who regularly struggle with health issues after engaging in everyday activities.
“Launching Gatorlit in Latam represents a big challenge because each country is going through a different stage. That’s why, with this launch, we aim to differentiate ourselves from the competition while also connecting locally with a clear and powerful message,” said Martín Watson, Senior Director of Functional Beverages at PepsiCo Latam.
The campaign will initially launch in Peru, with plans to expand to the rest of Latin America in the future.
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