Lather, a Pasadena-based small business renowned for its natural skincare products, thrives during Cyber Monday sales [Video]

PASADENA, Calif. (KABC) — Cyber Monday is often seen as an online frenzy with customers shopping at major corporations like Amazon. But for small businesses like Lather in Pasadena, Cyber Monday is one of the busiest times of the year. Workers at the fulfillment center have been working hard to pack and finalize orders.

“We are just finishing up what I think is one of the biggest cyber weeks we’ve ever had. We’re coming to the last day of it. And we have right now 20% off with free shipping and a gift with purchase,” said Lather CEO Emilie Hoyt.

The fulfillment center is filled with products ranging from skincare lotions to scrubs and soaps. Hoyt’s inspiration dates back to 25 years ago when she suffered from severe migraines. After discovering that many of her personal care products that contained chemicals and fragrances were the cause of the migraines, Hoyt took matters into her …