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“Large Scale” Playtests For New Battlefield Will Start Early Next Year [Video]

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Global Marketing Strategies

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More details about the next entry in the Battlefield franchise have been revealed during a recent EA Investor’s presentation, with a “large scale community-driven testing program” for the game set to begin in early 2025.

During the presentation, Battlefield general manager Byron Beede shared more insights into how the four studios working on the upcoming shooter are operating, putting a focus on “finding the fun” through rapid prototyping and player feedback. Beede said the teams have been “playing the game nearly daily for well over a year,” which has helped the development process.

Each of the four studios working on the game are contributing to different aspects of it. DICE is handling the trademark multiplayer the franchise is known for with help from Criterion. Additionally, Criterion is also working on the single-player campaign for …

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