CANNES – Media and marketing are being transformed by generative artificial intelligence, the technology that powers popular apps such as ChatGPT. Gen AI relies on what are known as large language models, or LLMs, to perform a variety of tasks such as creating text, answering questions and recognizing the context of interactions with consumers. This discussion focuses on the challenges and opportunities of LLMs, ethical considerations and the outlook on advancements in LLM-driven AI innovation in advertising.

Exploring How LLMs Are Driving AI Innovation in Advertising

Hitesh Chawla, founder and chief executive, Silverpush
Moderator: Tameka Kee, Coalition for Innovative Media Measurement

You’re watching coverage of Global Leadership Summit: All Things AI, a Beet.TV Leadership Series at Cannes Lions 2024 presented by Celtra, Microsoft Advertising & Silverpush. For more videos from this series, please visit this page. To view all of Beet.TV’s Cannes Lions 2024 content, please visit this page.

Tags Digital Marketing, Global Marketing, Marketing, Social Media Advertising