Ladbaby Mum unveils latest business venture weeks after revealing she turned down 6-figure deal to stay true to herself [Video]

ROXANNE Hoyle, better known to her fans as LadBaby Mum, has unveiled her latest business venture. 

The mum-of-two says her new move is a “world first” – and it comes weeks after she revealed that she turned down a six-figure deal to stay true to her values. 

Roxanne, 40, has branched into the world of board games with husband Mark, 37 – A.K.A LadBaby himself.

The sausage-roll loving couple have designed and released a board game inspired by their favourite pastry. 

They have reportedly been working on the game for a whole year and say it’s a world-first. 

Roxanne and Mark said they want to “spread the joy of family time together through their love of sausage rolls”. 

They unveiled their new sausage roll-themed board …