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Influencer Marketing

LA Times Today: Inside the DNC with a L.A. drag queen and a Northridge entertainer as Harris campaign courts influencers [Video]

It is the all-important youth vote: more than 40 million people between 18 and 34 who are eligible to vote this November. And while politicians have long embraced celebrity endorsements for years, a new generation of social media stars could help politicians reach that young voting bloc this year.

L.A. Times business reporter Andrea Chang wrote about it.

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