La Compagnie celebrates 10 years adobo Magazine [Video]

Sponsor

NEW YORK, USA — All-business-class boutique airline La Compagnie has partnered with creative agency Fred & Farid New York to mark the carrier’s 10th anniversary in a truly unique way. The result? A reimagined flying experience straight out of a child’s wildest dreams.

The campaign, named “La Compagnie is 10 years old,” brings together a diverse group of ten children — English-speaking, French-speaking, and bilingual — in New York City, where they’re given free rein to redesign every aspect of La Compagnie’s unique offering. The children’s brief goes beyond just picking out new seat covers or suggesting in-flight movies. They’re diving deep into the full La Compagnie experience, from the gourmet meals to the amenity kits, and even dreaming up potential gifts for passengers. The children then created their own dream plane designs, which were later brought to life on one of the airline’s sleek Airbus A321 neo aircraft, offering passengers a chance to “fly through a child’s dream.”

…