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Strategic Partnerships and Alliances

Kurtis Blow and DoorDash Remix Iconic Track “Basketball” to Launch NBA Season Campaign [Video]

DoorDash, a leader in on-demand delivery, has teamed up with legendary Hip-Hop artist Kurtis Blow to reintroduce his 1984 hit “Basketball” in a reimagined collaboration for the 2024 NBA season.

This partnership, facilitated by MN2S, celebrates DoorDash’s renewed alliance with both the NBA and WNBA and brings together the worlds of music, sports, and community in a campaign sure to resonate with basketball fans and Hip-Hop enthusiasts alike. DoorDash connects people with the best in their cities, making it easier to enjoy their favorite foods and discover new options within their communities. Beyond delivery, DoorDash engages with cultural moments that matter, bringing together food, music, and sports to enhance the community experience.

Kurtis Blowis a legendary Hip-Hop artist and cultural pioneer, best known for being the first rapper signed to a major label and for his 1984 hit “Basketball.” The song became an anthem for both basketball fans and Hip-Hop enthusiasts, blending …

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