Kum & Go is going away. Its new owner is rebranding all of its locations | Money [Video]

New York (CNN) — Kum & Go, the Midwestern gas station chain that gained national fame for the immature snickers its name often receives, is making a change.

Maverik, a rival chain that bought Kum & Go in 2023, announced that it’s in “process of rebranding Kum & Go stores, with the intent to unify our entire combined footprint under the Maverik brand,” marking an eventual end to the 49-year-old naughty name.

“While we’re committed to this vision, we are taking a thoughtful, market-by-market approach to ensure the best customer experience before confirming each state’s rebrand,” a Maverick spokesperson said in a statement to CNN. A specific timeline for when the Kum & Go name will be fully retired wasn’t revealed.

Kum & Go was founded in Iowa in 1959 by Bill Krause and his father-in-law T.S. Gentle as Hampton Oil Co. and eventually expanded across the Midwest, changing its name to Kum & …