Kristen Lewis: Why ‘Bold’ Wins in Accounting | Capstone Conversations [Video]

Capstone ConversationsInformal and informative discussions with leading growth strategists from the nation’s most dynamic CPA firms.

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With Jean CaragherFor CPA Trendlines

In a business not always comfortable with notoriety, it takes bold ideas to position an accounting firm in the marketplace, according to Kristen Lewis, managing director in charge of marketing at EisnerAmper and a member of the Association for Accounting Marketing Hall of Fame.

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“CPA firms are conservative,” Lewis tells Jean Caragher in this episode of Capstone Conversations. “They’re …