Kraft Heinzs in-house agency, The Kitchen, is an award-winning powerhouse, but why? [Video]

With our 2024 Awards season well underway, we met with one of last year’s most successful agencies to demystify the in-house process and learn what happens behind closed doors.

Up in the clouds at The Shard at London Bridge, you’ll find The Kitchen London, embedded within Kraft Heinz’s London outpost. Here, stunts and activations are concocted, which have a proven track record of resonating with consumers and driving engagement.

At The Drum Awards 2023, The Kitchen cleaned up. Within the Social Media Awards it won Disruptive or Innovative Idea or Stunt and Real Time Response or Activation, as well as scooping the Grand Prix prize for ‘Fridge v Cupboard’ (see video below). Within the Digital Industries Awards, it won in Food and Drink, Social Media and the special Chair Award. Overall, this is a staggering achievement that made us want to know how it did it. And, lo and behold, it just won two more gongs at …

Tags Analytics, Community Management, Content Strategy, Social Media Management, Social Media Marketing