The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
12 Steps to Create Videos

KPMG renews sponsorship of Women’s Irish Open for three years [Video]

Categories
Event Marketing and Sponsorships

KPMG has renewed its title sponsorship of the Women’s Irish Open for three years, extending a partnership first established in 2022 following the golf tournament’s return after a 10-year hiatus.

More than 40,000 people attended the 2024 KPMG Women’s Open over four days at Carton House, marking a 46% increase in tournament attendance since the KPMG sponsorship began.

The 2024 tournament is estimated to have contributed €7m in direct spending, including food, drink, accommodation, event suppliers, rental activities, construction and utilities, as well as €4.6m in economic output.

“We are incredibly proud to extend our sponsorship of the KPMG Women’s Irish Open as we continue to support golf, and women’s sport in Ireland,” said Stephen King, partner at KPMG Ireland.

“The tournament’s resurgence has been remarkable, and we are delighted to see its positive impact extend beyond the golf course, into the surrounding communities.

“It was fantastic to see how many young girls and boys attended this …

How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
5 Steps to Creating Successful Ads