HELSINKI, FINLAND — Koskenkorva, the Finnish premium vodka striving to become the most sustainable brand in the category, has produced a unique brand film featuring animatronic animals and a sustainability–themed remix of the 1999 Bomfunk MCs hit “Freestyler.” The film circumvents typical sustainability communication conventions by adopting a humorous style in line with the brand’s “Party like there is tomorrow” slogan.
It’s an ordinary late evening in August in the middle of a golden field of barley in the village of Koskenkorva in Finland’s Southern Ostrobothnia. Suddenly a voice calls “Music!” and a sped-up instrumental version of Freestyler by Bomfunk MCs starts blaring from the speakers. A subsequent “…and dance!” command brings life into both a human actor and an animatronic eagle who start bobbing their heads in rhythm.
A scene like this would be right at home in a screwball comedy. However, when the scene is for a sustainability brand film from …