Carmichael Lynch won the Korbel account recently, and the agency has now released the first creative with a distinctive “clink” sound leading the way.
The new campaign looks to redefine what a champagne occasion can be—it doesn’t have to be for formal occasions only—and to simply celebrate celebrating with the people you love.
This sentiment is brought to life by focusing on the classic sound of clinking champagne flutes in unexpected places.
“In culture we know that drinking champagne is generally predicated on fancy things and fancy occasions in fancy glasses, which is still all good.
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