AMENIA, N.Y. — KINESSO has launched a global partnership with shoppable tech provider Vudoo to help close the loop on post-click shopping behaviors and boost its commerce offering.
The deal is designed to simplify and streamline KINESSO’s existing work with multiple regional partners by consolidating it into “a one-stop shop.”
Amie Owen, Global Chief Growth Officer, KINESSO Commerce, describes her company’s new product, Shop Now, in this interview with Julian Zilberbrand on behalf of Beet.TV at the Beet Retreat Berkshires 2024.
KINESSO Commerce, a branch of KINESSO, offers data-driven marketing solutions integrating creative, media, and technology. It provides tools and services for analytics, audience insights, and cross-channel optimization.
“When we started looking at a shoppable tech partner, we wanted to make sure that it matched a few of our criteria that we had set up already with our offering,” Owen says.
“We always say … ‘make everything shoppable everywhere all …