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Kim Go Eun’s New K-Movie Questioned For Prudish Marketing With Its Gay Character [Video]

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Global Marketing Strategies

Love In The Big City, officially selected for a special presentation at the Toronto International Film Festival (TIFF), is a star-studded K-Movie featuring leads Kim Go Eun and Noh Sang Hyun.

| TIFF

Based on a novel of the same title, Love In The Big City tells the story of two “misfits… navigating growing pains in search of love and self in Seoul.”

Jae Hee was never like the others and, in a collective, uniform culture like South Korea’s, embracing her individuality has triggered endless gossip. One day, she meets Heung Soo, another misfit lost in the big city. But unlike Jae Hee, Heung Soo hopes to hide his true identity. When Jae Hee finds out his secret by chance, the two form an unlikely relationship. Misunderstood by many, the young adults navigate growing pains in search of love and self in Seoul.

— TIFF

The movie posters, trailers, and other promotional material have begun circulating online, building anticipation for its scheduled premiere in Korea on …

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