Kilkenny Chamber has launched a new physical and digital gift card for both the city and the county.
It is hoped the cards will not only boost tourism but also lock spending into the area.
The new card replaces the paper Kilkenny Gift Vouchers introduced in 2012 by Kilkenny Chamber, which have generated over €1.3m in sales to date.
The new gift card, which is a collaboration between Kilkenny Chamber and Kilkenny County Council, is Mastercard backed.
It allows recipients to spend with multiple retailers, eateries, attractions, venues and service businesses in the region, with the balance automatically updated.
Hotels and accommodation providers are also accepting the new gift card.
General manager at the Kilkenny Ormonde Hotel, Colin Ahern, said: “The Kilkenny Ormonde Hotel is a 4 star city centre hotel with a restaurant, leisure club and bar.
“We’ve been a part of the gift voucher programme since the start and are looking forward to the …