KFC launches The Flavour Has Spoken campaign [Video]

KFC has launched a new campaign claiming The Flavour Has Spoken to mark the return of its fan-favourite ‘Hot & Spicy’ range, via Ogilvy.

The new campaign, which is live this week across TV, OOH, radio, social, earned, in-restaurant, and digital, features a series of Hot and spicy eating moments that leave people unable to speak coherently—all because its flavour has literally spoken.

It was developed by the creative agency in conjunction with KFC agency partners Ogilvy PR, EssenceMediacom, AKQA and Design Intoto.

Tami Cunningham, CMO at KFC Australia, said the KFC Hot & Spicy range first debuted back in 1991, with fans calling for its return ever since.

“The return of our fan-favourite Hot & Spicy has not only enabled us to have some fun with our Did Someone Say KFC brand asset, but it’s also offering fans yet another unforgettable KFC flavour experience.”

As part of …