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Event Marketing and Sponsorships

Key tips for the 2nd half of the season, whether your 7-0 or 0-7 WSOC TV [Video]

In life, we frequently focus on jumping from one big event to the next, marking milestones like birthdays, promotions or vacations. We mentally speed through the in-betweens to reach the BIG MOMENT(s). In fantasy football terms, those moments are the draft, Week 1 and the playoffs.

We’re usually not even aware that we’re just killing time, trudging mindlessly through the days and weeks between these defining events. Research has shown that planning for big events produces as much pleasure as participating in the big events themselves. Incidentally, the fact that the in-between makes up most of our lives is a major reason for the push toward mindfulness in recent years. In a relatively short human life, it seems optimal to be fully present for even the mundane and ordinary hours, days and weeks that fall between the peaks of our existence.

So, with the ultimate fantasy prize — a playoff …

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