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Strategic Partnerships and Alliances

Kevin Harvick Confirms New Partnership Deal With NASCAR Craftsman Truck Team [Video]

Kevin Harvick Inc. and Rackley W.A.R. are joining forces in 2025 to improve both company’s fortunes. The partnership for the 2025 season will focus on developing and improving Rackley W.A.R.’s NASCAR Craftsman Truck Series squad with Harvick’s acumen as a driver and team owner.

“Teaming up with Kevin Harvick is a game-changer for us at Rackley W.A.R.,” said Rackley W.A.R. co-owner Willie Allen. “His experience as a champion driver and owner brings an incredible amount of knowledge that will help elevate our truck program to the next level. Having Keelan and Kevin join our Late Model team next season is just as exciting. We’re not just building a partnership—we’re building a future.”

Harvick and his son Keelan will join Rackley W.A.R.’s Super Late Model and Pro Late Model programs as drivers as part of the deal. Harvick’s 12-year-old son, Keelan, has progressed from Legends cars and will be piloting a full-size racecar next season.

“Rackley W.A.R. has a solid and proven track …

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