In the fast-paced tech world and overcrowded B2B tech market, you need more than a great product to succeed. That’s why award-winning product marketer Ian Hameroff founded a tech marketing firm after two decades in the business, including stints at Microsoft, Nintex, and Promethean. Ian discusses the importance of investing early in competitive intelligence and why understanding your competition is vital. He shares a proven and actionable five-step process to conduct effective competitive analysis and help your product stand out.

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