Katie Thomas: How to Recruit the Best, Organically | Gear Up For Growth [Video]

Leveraging social media and other digital platforms allows firms to attract talent without relying on traditional job boards or recruiters.

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Gear Up for GrowthWith Jean CaragherFor CPA Trendlines

“You actually have to be a good firm,” Katie Thomas, CPA, founder and owner of Leaders Online LLC, replies when asked about the factors needed for an organic inbound recruitment strategy to work. “And that may seem obvious, but if you are doing the things that people aren’t attracted to, no, it doesn’t matter how great your marketing team is, they can’t make you stand out if you don’t have leading ideas and leading thoughts of things that you’re doing …