Kamala Harris is suddenly embracing the media spotlight but is it working? [Video]

Kamala Harris appears to have drastically changed her media strategy for the final few weeks of the US election race. From largely avoiding media interviews, she has begun embracing them.

The Democratic presidential candidate demonstrated she was a serious and consensus-building leader on 60 Minutes with Bill Whitaker. She told amusing anecdotes and drank a beer on The Late Show with Stephen Colbert; gave fast, snappy returns on The Howard Stern Show; and for 40 minutes talked women’s rights, domestic violence and reproductive health on the high-profile Call Her Daddy podcast.

With less than a month to go until the presidential election, Harris is trying to hit all demographics with her media message campaign. She appeared to be most at home, or “real”, on Call her Daddy with Alex Cooper, where she talked about the lessons she’d learned from her mother, and how an abused school friend helped ignite her desire to fight for justice for the vulnerable.

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