How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
12 Steps to Create Videos

Kamala Harris’ Conundrum in Winning Over Women of Color [Video]

Categories
Strategic Partnerships and Alliances

High numbers of Latina and Asian American women have not decided who they are going to vote for in the 2024 election, according to new polling.

A survey conducted by She the People, in partnership with 2040 Strategy Group, shows that 11 percent of Latina women and 23 percent of Asian American women remain undecided—groups Harris needs to secure victory in November.

Both groups traditionally break for the Democrats, with 52 percent of Latina women and 46 percent of Asian women polled indicating that they will vote for the vice president in November. However, recent presidential elections have seen a trend toward Republican candidates among Hispanic and Asian voters.

In 2020, 59 percent of Hispanic voters supported President Biden, compared to 38 percent who supported Trump, a narrower margin than in 2016, when Hillary Clinton beat Trump among Hispanics by 38 points, with 66 percent to his 28 percent, according to the Pew Research Center.

The trend …

7 Invisible Obstacles to Digital Marketing Success
7 Invisible Obstacles to Digital Marketing Success
5 Steps to Creating Successful Ads