Justin Baldoni Hires Crisis PR Manager amid ‘It Ends With Us’ Cast Drama [Video]

It Ends With Us director and actor Justin Baldoni has hired crisis public relations manager Melissa Nathan of The Agency Group amid reports of drama with the cast, including his costar Blake Lively, a source familiar with the matter tells PEOPLE.

The film, based on the best-seller by Colleen Hoover, opened on Friday, Aug. 9.

At the New York premiere on Aug. 6, Baldoni posed his wife Emily but apart from the rest of the cast, which includes Lively, Brandon Sklenar, Isabela Ferrer and Jenny Slate. Baldoni also did not join the cast in introducing the film at the screening and has been noticeably absent from other group promotional appearances, including the London premiere.

In It Ends With Us, Baldoni and Lively play a couple whose relationship becomes abusive in nature.

Baldoni and Lively both have credits …