JUNK food ads will be banned from TV before 9pm and axed entirely online in a bid to tackle childhood obesity.
Ministers will today unveil the new law, set to kick in from October 1, 2025.
It will restrict ads for products high in fat, salt, or sugar to post-watershed slots on TV, while banning all paid-for junk food advertising online for chains such as McDonald’s.
Health chiefs predict the move will strip 7.2billion calories a year from kids’ diets.
They say it will prevent 20,000 cases of obesity and slash rates of diet-related illnesses such as diabetes and heart disease.
Health Secretary Wes Streetingsaid: “Obesity robs our kids of the best possible start in life, sets them up for a …