Originally founded in Newport Beach, the new location is owned and operated by Roseville resident Vivek Loomba.
ROSEVILLE, Calif. — The Sacramento region’s first Juice It Up location opened Monday in Roseville.
Originally founded in Newport Beach, the new location is owned and operated by Roseville resident Vivek Loomba.
“I’m thrilled to introduce Juice It Up! and its variety of smoothies, juices and superfruit bowls to Roseville and the Greater Sacramento area, which I am confident will welcome the brand’s diverse offerings,” said Loomba in a press release. “Roseville’s growing population and vibrant, family-focused community made it an ideal expansion area for Juice It Up!, especially as the brand continues to stretch across California and expand rapidly.”
Juice It Up has nearly 100 locations offering a variety of options for customers to pick from whether it’s smoothies, raw juice, acai, or superfruit bowls. There are locations in California, Arizona, New Mexico, Oregon, and Texas, and expanding in Nevada, Utah, and Oklahoma.
The smoothie bar also …