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Josh Snow is the visionary entrepreneur behind the revolutionary oral care brand, Snow Teeth Whitening. Renowned for his success in e-commerce and his innovative approach to business, Josh dives deep into the key strategies that have propelled his brands to the forefront of the industry.
Listeners will get a firsthand look at the transformative resources Josh recommends for business growth, and how he leverages these platforms to connect with experts and enhance his projects. Discover the intricate world of influencer marketing, and how Josh used this to skyrocket the appeal of Snow’s dental care products. Additionally, Josh illuminates the power of customer feedback in product development, citing his intimate hands-on approach to customer interaction and its role in shaping the evolution of the Snow brand.
This episode is a treasure trove for anyone looking to amplify their e-commerce reach and learn from a master of the craft. Join hosts Brian Burt and Brian Johnson as they unravel the threads of Josh Snow’s entrepreneurial journey, innovation in product design, and the meticulous process of capturing and utilizing customer insights for building a brand that resonates with millions.
Check out Snow: https://www.trysnow.com/
Follow Josh on Instagram: https://www.instagram.com/
00:00 Intro
05:55 The journey of a new oral care product
19:40 Monthly customer feedback informs product improvement, innovation.
22:49 Innovative oral care products with a sustainable approach.
30:53 Customer feedback drives product and marketing strategy.
32:36 Reduced cost of goods, offering lower prices.
39:06 Reimagining oral care as sexy and giftable.
42:52 Creating celebrity-approved products, selling out quickly.
51:11 Bootstrapped business to million-dollar profits, faced competition.
57:52 Improve customer service by obsessing over feedback.
01:01:11 Coffee shop owner introduces teeth whitening wipes.
01:07:59 Iterate, improve, satisfy, focus on Amazon flywheel.
01:11:21 YouTube for videos, Instagram for personal updates.
01:19:43 Leveraging connections for efficient progress and growth.
01:21:00 Seeking help is crucial for progress and connections.