Johnnie Walker celebrates womens strength in the campaign Strong are the Women Marketing Communication News [Video]

Featuring Alice Braga, the video references one of the brand’s most iconic productions worldwide; the initiative stands against outdated statements and celebrates women’s strength, highlighting their achievements and the ongoing journey for equality.

Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO and titled “Forte São Elas’ (‘Strong are the Women’), the initiative celebrates women’s resilience and strength – which are so often questioned and proposes a toast to the efforts and achievements women have made this year, in the face of all adversities.

And to challenge these backward stereotypes, Johnnie Walker released the video ‘Forte São Elas’ (Strong are the Women – subtitles in English), starring actress Alice Braga, which references one of the most iconic productions in the brand’s history worldwide —“The Man Who Walked …