BANGKOK, THAILAND — In a world where selling a used car on social media feels like walking into a battlefield, Roddonjai – Thailand’s trusted used-car platform – has partnered with VML Group Thailand to flip the script with their latest campaign, “Don’t Let Anyone Devalue Your Car.”
Drawing inspiration from the relentless action and razor-sharp precision of the iconic John Wick universe, the campaign puts a cinematic twist on the everyday frustrations of selling a used-car in today’s chaotic digital landscape.
More than just entertaining, the campaign delivers a clear message: Roddonjai offers car sellers a professional, drama-free experience.
With international-standard inspections and a seamless platform, sellers can achieve fair prices without the hassle, noise, or devaluation of social media.
Credits:
Client: Roddonjai
Agency: VML Group ThailandChief Executive Office : Parattajariya JalayanatejaChief Creative Office : Park Wannasiri
Group Creative Director : Natkanate RuengrujmethakulSenior Art Director : Nucharee VirojtakulchaiSenior Copywriter : Satawat TangpuangpornArt Director : Jiratchaya ThongprasertCreative Service Director: Wascharin PongsirivilasProject Manager: Nutthapol Thani
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