JOHN CENA HEADLINES LAUNCH COMMERCIAL FOR NEWBRAWL STARS xSPONGEBOB SQUAREPANTSPARTNERSHIP Marketing Communication News [Video]

Finnish mobile game giant Supercell has teamed up with WWE legend and actor John Cena to announce a SpongeBob SquarePants takeover inside its hit multiplayer game Brawl Stars.

Cena stars in the launch commercial for the game’s new partnership, which coincides with SpongeBob SquarePants’ 25th anniversary. The commercial opens with Cena relaxing on a yacht, enjoying a round of Brawl Stars. In celebrating a victory, Cena’s phone slips from his hand and plunges into the ocean. Sinking to the ocean floor, viewers watch as the two worlds of Brawl Stars and SpongeBob SquarePants collide.

John Cena said: “As a long time fan of Supercell games and having watched SpongeBob for years, there was definitely a nostalgic component that drew me to the partnership. SpongeBob inside Brawl Stars is absolutely wild and I’m all for it – it’s the epic entertainment tag team fans have been waiting for!”

The launch commercial, by creative agency DAVID New …