SEOUL, SOUTH KOREA — The work celebrates the “Jin-ius” of Laneige’s Cream Skin Cerapeptide™ Toner & Moisturizer. The campaign holds significance for BTS’ oldest member Jin, known as “WorldwideHandsome,” as it marks his first participation in a beauty initiative. It showcases his role in solidifying Laneige’s identity as a global brand.
Jung von Matt’s “Jin-ius” campaign runs globally, showcasing key features of the Cream Skin Cerapeptide™ Toner & Moisturizer— Cerapeptide™, Micro-blending Technology™, and 120-hour long-lasting hydration. The campaign highlights Jin’s flawless skin from every angle as he examines the product in a laboratory setting.
The message conveys that Cream Skin Cerapeptide™ Toner & Moisturizer provides “the deep moisture you need, the milky light texture you love.” Inspired by the product’s impact, Jin dances freely as he discovers the genius innovation behind it.
Campaign contents are distributed via global social media channels in each region, including Instagram, YouTube, X and …